CRESTA
Brand Design
Cresta is a lifestyle brand founded by alumni of the University of Nigeria, Nsukka (UNN) to celebrate the university's legacy while connecting a global community of Lions through contemporary design. Rooted in Nigerian heritage and inspired by the broader West African diaspora, the brand blends school pride with culture, identity, and elevated fashion.
Our Role
CHIEF led the brand's creative development from the ground up, helping shape its visual identity and digital presence. Our work included developing the brand strategy and messaging, designing and building the website, creating the initial graphic assets, and producing the brand's first editorial photography. The goal was to establish Cresta as more than alumni merchandise—it became a cultural lifestyle brand that celebrates West African excellence while giving UNN alumni around the world a meaningful way to stay connected to home.
The result is a cohesive brand system that unifies storytelling, design, and imagery into a distinct identity that feels authentic, premium, and culturally rooted.
Online Shopping Experience
Cresta's e-commerce experience was designed to tell a story—not simply sell apparel. Every page reinforces the brand's mission, positioning Cresta as a modern lifestyle brand celebrating West African culture, academic heritage, and global community.
The website combines editorial photography, graphic design, custom typography, and strategic copywriting to create a cohesive shopping experience that reflects the brand's identity.
Homepage (Mobile)
